The cost of free music
When it comes to recorded music, today’s consumers enjoy a free ride and seem to have all the answers. Song sharing is there for the taking and, in any case, the old music sales model is archaic. But if out with the old and in with the new is stylish in music, the same is not true of music recordings.
Recording studio madness – what really matters
In my previous article about the Wild Wild West of choosing the right producer for your needs, you may have noticed that I did not speak about the producer's gear, recording facility or location. Again, depending on your needs, the size of the facility and the type of equipment that they own may all be important to you.
What is SoLoMo marketing?
There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for social-local-mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms.
Six advantages of hiring a radio plugger
Getting music playlisted on radio stations is a top priority for musicians and bands, simply because airplay translates into revenue through not only royalties, but also potential performance opportunities and sales.
Why you need to invest in your music career
The music game is a game that we all love dearly; otherwise we wouldn’t be in it. The landscape in which we work in South Africa is getting more and more challenging by the day. Not only when it comes to the financial side of things, but also by the fact that competition is stiffer due to the quality of music constantly getting better and better.
