The Umphrey’s McGee approach to fan engagement
Few bands are as well prepared for the digital music industry as Umphrey’s McGee. The six-piece, Chicago-based jam band is a pioneer in the field of fan engagement and have found ways to create divergent revenue streams by offering exclusive content and creating unforgettable experiences for their fans.
Rein in your girlfriend, mum-ager & green-eyed monster
Girlfriends, mum-agers and the green-eyed monster - these are the three areas that need to be kept on a leash in the music business.
Musos keep their ballots secret
With parties in full swing out campaigning, some will hire artists and bands to perform at election rallies. GroundUp asked some performers how they will vote, but most wouldn’t disclose, out of fear of being sidelined on various platforms, losing their funding or alienating their audience.
How good management can lead to good PR
Public relations is about creating and sustaining a conversation, a conversation that is relevant and interesting to an audience. In the music industry, an artist or band has to be doing something significant and appealing for there to be interest within media circles and amongst a fan base.
Can you afford to go to a ‘free concert’?
I went to the Freshlyground performance on Sunday, 16 March at De Waal Park. The concert was free, but the experience left me sad and wondering, how 'free' is free?
