12 little things that matter to fans
As a celebrity you belong to your fans. You are hero-worshipped, you are idolised, you daren’t step a foot out of line as you are guaranteed to be someone’s role model!
12 signs that your PR company is winging it
Having been a publicist on and off since the late nineties and being the current owner of a PR company, there are certain buzz phrases and agency traits that make me cringe.
10 ironies in the music business
The music business is filled with ironies, but it continues to be an industry filled with passion from people who love what they do and are hungry for success and validation.
The warts and all reality of managing a band
When people ask me what I do and I respond that I am an artist and band manager, they drop to their knees with a “Wow, that’s cool!” response.
Rein in your girlfriend, mum-ager & green-eyed monster
Girlfriends, mum-agers and the green-eyed monster - these are the three areas that need to be kept on a leash in the music business.
How good management can lead to good PR
Public relations is about creating and sustaining a conversation, a conversation that is relevant and interesting to an audience. In the music industry, an artist or band has to be doing something significant and appealing for there to be interest within media circles and amongst a fan base.
The dos and don'ts of getting radio airplay
It is safe to say that one of the most important elements of an artist's or band's career is getting radio airplay. Not only does this create a revenue stream through royalties, but also builds awareness, demand, and also is a sense of validation, thus giving out a certain amount of credibility in the market.
Six advantages of hiring a radio plugger
Getting music playlisted on radio stations is a top priority for musicians and bands, simply because airplay translates into revenue through not only royalties, but also potential performance opportunities and sales.
Why you need to invest in your music career
The music game is a game that we all love dearly; otherwise we wouldn’t be in it. The landscape in which we work in South Africa is getting more and more challenging by the day. Not only when it comes to the financial side of things, but also by the fact that competition is stiffer due to the quality of music constantly getting better and better.
