Earn superfans through authenticity and generosity
Passionate fans form the core of your audience and are the most likely to support you by purchasing exclusive content, merchandise and live experiences. But how do you earn the support of those superfans?
Fan engagement for independent artists
The internet has done a lot for the independent artist. It has brought down the major record labels and given any musician with a computer the means to become their own producer, manager, publicist, and distributor.
The Umphrey’s McGee approach to fan engagement
Few bands are as well prepared for the digital music industry as Umphrey’s McGee. The six-piece, Chicago-based jam band is a pioneer in the field of fan engagement and have found ways to create divergent revenue streams by offering exclusive content and creating unforgettable experiences for their fans.
State of live music industry - case study
New Orleans musicians – like most professional touring artists – have become increasingly dependent on live performance as their primary source of income. However, the emergent trends in music technology have changed how artists approach this business model.
What is SoLoMo marketing?
There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for social-local-mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms.
