Opinion
Six advantages of hiring a radio plugger
Tim Hill | 10 Mar 2014 1:38 PM
Getting music playlisted on radio stations is a top priority for musicians and bands, simply because airplay translates into revenue through not only royalties, but also potential performance opportunities and sales.
There is a definite process from the submission of music, right the way through to the song getting spun over the airwaves. Radio plugging isn’t an exact science, but it is something that has to be done in intricate detail. Many hours are invested in researching and understanding the formats of dozens of radio stations, building and maintaining sound relationships with music managers and compilers, and of course following up after sending a song to radio. This detail is what radio pluggers pride themselves in.
What are the key advantages of outsourcing radio plugging?
Here are just a few:
- Radio pluggers have a comprehensive reach to all stations – national, regional, community, campus, retail and online.
- Radio pluggers understand the current landscape and format of each radio station and are able to strategically submit songs where they know they have a chance of making it onto the playlist.
- Radio pluggers have the relationships with music managers that enable a fast-track to the top of the pile and into the listening sessions.
- Radio pluggers have time. Time is what is needed to build the relationship, make the pitch and conduct the follow-up calls.
- Radio pluggers know what is trending on radio both locally and internationally and can make strategic recommendations accordingly.
- Radio pluggers understand the process of radio plugging, when to follow-up and how to follow-up.
Do it the right way and let an expert handle your radio plugging.
