#BandBrand – Aim for loyal fans on Facebook
This week I am discussing Facebook and in particular how to use a Facebook page to increase the awareness and following of your band.
Africa's musos collaborate to revolutionise agriculture
How do you fit 19 artists from 11 African countries, singing in 10 languages into a track 4.30 minutes long? It couldn't have been easy, but ONE.org have accomplished the mammoth task with the release of Cocoa na Chocolate - part of the organisation's campaign to boost investments in African agriculture.
The dos and don'ts of getting radio airplay
It is safe to say that one of the most important elements of an artist's or band's career is getting radio airplay. Not only does this create a revenue stream through royalties, but also builds awareness, demand, and also is a sense of validation, thus giving out a certain amount of credibility in the market.
Do what needs to be done [podcast]
In this episode of Work Hard. Rock Harder, Seth Jackson, founder of HowToRunABand.com, and Blasko, bassist for Ozzy Osbourne and musician turned manager, uncover the real secret to success - just do it, even when you don’t want to. Do what needs to be done in order to succeed. Suck it up and do it.
Is radio still relevant? It is for now - study
Edison Research and Triton Digital earlier this month released their latest study on consumer adoption of digital media, The Infinite Dial 2014. The national survey based on the US market revealed some noteworthy statistics for radio and music - if this is your industry, pay attention.
The economics of EDM
The EDM industry has exploded into a lucrative business platform. Attendance at the top twenty global festivals jumped from 1.9 million in 2009 to over 3.4 million in 2013. As well, digital sales of recorded music, according to the International Federation of the Phonographic Industry, IFPI, grew by 9.8% in 2012 and much of this, it is suggested, is due to EDM (the 2013 data is likely to be even more impressive).
SAMRO Hubert van der Spuy National Music Competition open
The SAMRO Hubert van der Spuy National Music Competition is now open for entries from music students at junior level. The closing date is 18 April. Auditions in the main centres will commence at the beginning of June.
