Leveraging your online community
Your online presence is a bridge out of South Africa and into the global market and it is advisable to make sure that this bridge is solid, comprehensive, informative and accurate.
How to write press releases
Over and above a biography, all artists need to have material that can be sent mainly to media, but also to fans and to websites that keep people up to date with activity. These are called press or news releases.
Band info: compiling your biography
Once the mechanics of the band are sorted out, you need to get out into the world and start playing gigs and spreading the word. Before doing this though, there are a few things that need to be in place so that the right message about the group can be easily and efficiently transmitted.
What you look like vs who you are
The issue of a band image is just as important as the signature style of your music, and should also be given as much time as necessary to develop.
The consistency and believability of your image
In the modern environment, what an artist or performer looks like has become increasingly important from a marketing perspective.
