MTV launches global music video chart
Sometimes the "M" in MTV does stand for music, and that means there's something worth tuning in for. MTV have partnered with The Echo Nest to launch a global music video chart determined by fan interaction via social and digital media.
The weekly chart, Your MTV Top 20, is compiled based on fan interactions with the week’s most popular global music videos from MTV’s websites, apps, social media, as well as data from music intelligence platform and Spotify subsidiary, The Echo Nest.
Your MTV Top 20 will specifically leverage The Echo Nest’s “artist and song hotness” data to track popularity and trending metrics of music across a variety of sources across the web.
Each week MTV will curate a shortlist of the most played videos from more than 60 MTV-branded music TV networks across 160 countries around the world. As fans view or stream these videos on MTV’s dedicated chart website, www.yourmtvtop20.com, or via third party platforms, and like, share, tweet and vote for their favourites via social media, their activity will influence the rankings of Your MTV Top 20 and ultimately define the top 20 hottest videos from around the world each week.
The chart will update every five minutes until published weekly online at 6pm CAT each Monday. The first weekly Your MTV Top 20 chart is now live, and while US artists are currently dominating the chart, Project Loud hopes to see local tunes from the South African music scene heat up this global popularity listing.
“Music videos are hotter than ever and fans have a huge appetite for them across MTV’s platforms,” said Bruce Gillmer, EVP, Music, Talent Programming and Events, Viacom International Media Networks (VIMN). “They’re also highly competitive via social media when demonstrating their allegiance to their favourite artists. Entry onto the Your MTV Top 20 chart will be gained through MTV’s ‘most played’ videos as programmed by our music and talent teams around the world.”
