Three-year plan for Moshito Music Conference

The theme of this year's conference is 'Celebrating 20 Years of Liberation through Music'.

 

Sustainable business

 

Deputy director general of the Department of Arts and Culture, Monica Newtown, is a keynote speaker at the conference: “We are thrilled to be part of this next edition, in particular in a new three-year partnership with the new board of Moshito, which will see it moving into a new era. As the department, we hope that Moshito becomes far more sustainable as a business and that it consolidates its gains over the last couple of years and that it reaches out to the African market. More important, we would like to see it creating more revenue streams and begin to efficiently service the music business for which it is created,” she says.

 

This year's event will feature an opening concert on 4 September, lunch-time showcases in the SABC old canteen on 5 and 6 September, an evening music event on 5 September, and Moshito will be introducing a film and photographic exhibition, as part of this year’s theme. The closing concert will be held in collaboration with the Arts Alive Festival on 6 September.

 

Three-year plan

 

The Department of Arts and Culture, Department of Trade and Industry and Gauteng Sport, Arts and Recreation have signed off a three-year business plan for Moshito, as drafted by the new board, in place for the next three years.

 

 

“This exciting value proposition will ensure that Moshito is well-positioned as Africa’s premier event for the music industry to engage in the business of music,” says Sipho Sithole, Moshito chairperson. “Our aim is that by 2015, this will be Africa’s most trusted premier event for the music industry, strategically aligned with similar markets around world and, by 2016, it will be Africa’s most desired music industry event, where business meets music and music creates opportunities. 

 

New partners

 

“We are also encouraged by the new partners that have come on board this year, including the Recording Industries of South Africa, two new music markets from the continent; the Atlantic Music Expo in Cape Verde and Doa Doa Music Market in East Africa, and the Chinese Musicians Association. This will be bringing two internationally acclaimed indigenous instrumentalists from Nanjing Academy of Arts in Nanjing, Jiangsu Province, Tong Ying playing the Pipa and REN Jie who plays the Guzheng."

 

For more info, go to www.moshito.co.za.