Industry news
Sónar+D discussion on SA electro music consumption
According to a report by the International Music Summit, South Africa is responsible for the largest consumption of electronic music worldwide. SA and its electronic music culture will be in focus at this year’s international Sónar Festival in Barcelona, Spain from 12-14 June.
Sónar+D (Sónar by Day) will host a roundtable discussion on 'The revolution in South African electronic music consumption'. Aimed at exploring trends in electronic music, Sonar+D is also a platform for industry professionals to network and for the public to gain access to international knowledge.
Jade Adami, marketing and communications manager at Seed Experiences, has been invited to sit on the panel, along with South Africa’s top electronic producers Spoek Mathambo and Sibot. Valentino Barrioseta, co-founder and CEO of Bridges for Music, will chair the panel.
SA talent on show
Spoek Mathambo
Spoek Mathambo and Sibot, along with SA’s Transmicsoul, are also among the world’s best electronic music talent who will perform at the international festival of advanced music this year.
In 2013, members of the Seed Experiences team travelled to Barcelona to experience Sónar Festival first hand and consolidate a global connection between South Africa and the festival. This year several members of the team will again travel to Barcelona alongside representatives from the City of Cape Town to take learnings from the well-established cultural partnership between Sónar Festival and the City of Barcelona.
One-eyed Jack, the specialist SA communications agency commissioned by Seed Experiences to manage Sónar Cape Town’s PR and marketing, will also attend Sónar in June to gain insight into the festival rollout.
Sónar Cape Town will take place on 16 December 2014 at the city’s iconic Good Hope Centre.
For more info on Sónar Cape Town, go to www.facebook.com/SonarCapeTown.
