Industry news

Deadline for Clio Music entries looms

6 May 2014 9:43 AM

The deadline for Clio Music entries is Friday, 9 May 2014. The new program in the international Clio Awards, honouring creative excellence exclusively in music marketing and advertising, was launched late last year. 

Clio Music aims to recognise the best creative work utilising music across a spectrum of media types. The winners will be announced at the 2014 Clio Awards on 1 October in New York City. 
 
Clio Music recognises work that pushes creative boundaries and demonstrates ahead-of-the-curve thinking in music, including artist self-promotion, music marketing and brand collaborations as well as the use of music in advertising campaigns.
 
"Music is as powerful an asset as any in the creative mix, so it’s only fitting to include it as a new program in the Clio legacy,” says Nicole Purcell, executive VP, Clio. “We are very pleased to partner with Billboard Magazine for this new venture as we break ground in recognising the best in music advertising.”
 
Clio Music submissions will undergo the same rigorous selection process as the other mediums in the flagship awards program. Judging will taking place on-site in NYC, where the evaluations will determine the most groundbreaking work of the year. 
 
Jurors include:
 
  • Tom Poleman, president, National Programming Platforms, Clear Channel Media and Entertainment
  • Liana Huth, senior VP, Partnerships & Events, FUSE
  • Willo Perron, WP&A
  • Brian Loucks, talent agent, CAA
  • Javier Farfan, senior director of cultural branding, PepsiCo
  • Molly Peck, ‎director of advertising & sales promotion, Chevrolet
  • Mike Mahan, president, Dick Clark Productions
 
 
Entries are open to agencies, record labels, production companies, musicians, managers and brands who have made creative contributions to advertising and marketing through music. The entry types and mediums are as follows:
 
Events/Engagement
 
  • Ambient
  • Experiential
  • Guerrilla
  • Tour Concepts
  • Other
 
Film
 
  • Commercials (under one 1 minute)
  • Short form (between one 1 minute and five 5 minutes)
  • Long form (over five 5 minutes)
  • Series
  • Other
 
Innovative Media 
 
Innovative Media includes work that utilises advertising and marketing in a new, unique, or especially creative manner.
 
Integrated Campaign
 
Entries in this medium consist of a minimum of at least one ad from each of at least three different media types (eg. audio, design, digital, film, innovative media, out of home, print).
 
Partnerships/Collaborations
 
Entries in this medium are for advertisements, promotions, or events based on a business arrangement between two or more entities including but not limited to; brands, artists, and/or organisations.
 
Digital/Social
 
  • Apps
  • Banners
  • Games
  • Social Media
  • Websites
  • Other
 
To enter, and for more information, go to www.clioawards.com.