Industry news
5FM appoints new station manager
Justine Cullinan, a former marketing manager at 5FM, has returned to the fold as station manager. 5FM has been without a station manager since the departure of Aisha Mohammed earlier this year, who left to head up programming at SABC3.
Cullinan started in the entertainment media industry as a PR specialist, script writer and casting director for John Vlismas. She honed her PR skills working with Red Cube Agency and Hello World.
In 2008 she was appointed marketing manager for 5FM, and during her four-year tenure, the station enjoyed a listenership increase from 1.65-million to over 2.3-million at the beginning of 2012. In May 2012 she left the station to take on the role of marketing executive at Skye Distribution.
5FM FRESH team
“Over the last year 5FM has experienced some challenges regarding a loss of audience share and a changing revenue model. These are not new challenges to a station that has weathered change with pride and gumption over the last 40 years. I look forward to meeting these challenges head on with the support of a powerful team who come to work every day to deliver entertaining content to South Africa’s youthful audiences,” Cullinan says.
