In this episode of Work Hard. Rock Harder, Seth Jackson, founder of HowToRunABand.com, and Blasko, bassist for Ozzy Osbourne and musician turned manager, discuss building your niche and knowing your demographic. The secret to being a successful band is not your budget or major label backing, it’s your ability to differentiate your band from all the others.
Show notes
Getting free recordings from students… not what it’s cracked up to be.
Even flawed recordings can be great and lead to opportunity.
Don’t always need a big budget.
When posting a YouTube cover song, attribute the artist.
Disclaimer: We’re not attorneys!
For cover songs, Limelight or Harry Fox for recordings and downloads.
Crowdsourcing a video.
Making each show a theme.
Creating a niche for your band.
Defining your demographic.
Finding your niche and demographic actually makes things more fun!
If you want to make money with your band, you are now a business and entrepreneur.
Labels don’t do artist development any more.
Labels want artists who are already successful.
You need leverage before approaching labels.
Major labels do have advantages.
Investors and major labels alone won’t “make” your band.
It’s not about being better, it’s about being “different”.
Focus on what’s missing. Be different. Rise above the noise.
Start small. Build value.
Create passion.
Doesn’t need to be “gimmicky”. It just needs to be targeted.
How To Run A Band is dedicated to helping musicians live their dreams. Through interviews, tips, tutorials, and products, How To Run A Band wants to see musicians go from music as a hobby to music as a career.
