Leverage your online presence
The popular understanding is that if you leverage your music and your band presence effectively enough online, you actually don’t need a record label to sell your music and make a living. Theoretically this is true.
7 misconceptions about DJ licences
During the last few years, SAMRO has been on a drive to encourage DJ licensing among South Africa’s DJs. However, progress in the uptake on DJ licences has been slow.
Approaching tv stations with your music
Right now South African television is providing more outlets for music videos than ever before. All of the SABC stations play videos as filler inbetween shows, and they also all carry programmes that present music as part of their content plans. The same goes for eTV and Multichoice.
Video now more important than ever
There is an old song by a band called The Buggles, which lamented the death of radio because of the onset of TV. It’s called “Video Killed The Radio Star”. Not only does this demonstrate just how wrong a guy can be, but also that, while music promotion platforms change, some basic things do remain the same.
Role of SA music collecting societies
Collecting societies play a crucial role in promoting and developing the collection and distribution of music royalties. They also protect the intellectual property of music creators.
