DJ spins boob job party around

For the last two years, Tiger Tiger has been hosting National Cleavage Day parties along with a competition aimed at women - the prize being breast augmentation surgery to the value of R30,000. This year's entry requirements were to comment on Tiger Tiger's Facebook event page with an email address, and for additional entries, entrants could buy two 'Tiger shots' at the party. 

 

Outraged at the idea

 

"I don’t feel very comfortable acting as a spokesperson for feminism, but I was outraged at the idea that a PARTY could somehow offer women an opportunity to 'better' themselves with surgery, with the endorsement of female-targeted alcohol brand, Strawberry Lips. This brand has in the past positioned itself as being supportive of the strength, integrity and artistry of women AS THEY ARE (if their campaigns and prior events are anything to go by)," says Brinkmann.  

 

The event, hosted earlier this year, was launched on Facebook on 6 March; four days later Brinkmann-inspired entries started rolling in:  

 

 

 

 

From there on out Brinkmann's campaign stole the whole boob job show, and he decided to take it a step further. Launching the Kyle Brinkmann South African National Cleavage Day Breast Cancer Survivor Project on GiveGain in association with PinkDrive, he laid down a challenge to Tiger Tiger: “The project is being launched in reaction to Tiger Tiger’s giveaway. I’m asking them to do the right thing,” Brinkmann said in a TimesLive article published earlier this year. 

 

"From the outset, the premise of this “BOOBJOB GIVEAWAY PARTY” allows for no such celebration of individuality, or personal pride," comments Brinkmann, comparing the Tiger Tiger National Cleavage Day campaign to its Wondderbra origins.

 

"It explicitly implies that young women should scrutinise themselves for flaws that are externally imposed; that the differences in their body shapes are not to be valued but 'fixed'.

 

 

"Instead of offering breast augmentations to young women who do not necessarily need them, these companies should be using their resources to afford these surgeries to women who are truly in need – specifically breast cancer survivors that have undergone single or double mastectomies," says Brinkmann.

 

Raising R100k

 

The music producer / DJ aims to raise R100,000 through donations and charity events, and, according to Brinkmann, the campaign is already backed by a large portion of the South African electronic music scene. All the proceeds will go directly towards the costs of reconstructive surgery for those breast cancer survivors without the means to access it.

 

The campaign, in collaboration with PinkDrive, will be working with recommended oncologists within the public health sector to identify candidates in desperate need of these surgeries. 

 

"PinkDrive salutes and supports Kyle Brinkmann. We are overwhelmed by his gesture and willingness to get involved and help the women of South Africa who have been tragically touched by breast cancer," comments PinkDrive on their involvement with the Kyle Brinkmann South African National Cleavage Day Breast Cancer Survivor Project.

 

Go to www.givegain.com to get involved.