Artist news
2014 MTV Africa Music Awards set for SA
For the first time since its inception, the MTV Africa Music Awards (MAMA) will be hosted in South Africa. The annual awards show will take place on Saturday, 7 June at the Durban International Convention Centre (ICC) in KwaZulu-Natal.
Celebrating musicians and achievers who have made an impact on African youth culture throughout the year, MAMA 2014 will feature performances from African and international artists, including the awards’ signature collaborations between artists of different genres and cultures.
Artists will be recognised in thirteen different award categories including Best Male, Best Female and Best New Act. This year, three new “lifestyle” awards will be added to the music categories, including the “MAMA Leadership Award” and “Personality of the Year”. A special award, “Transform Today by Absolut” will celebrate the power of young individuals to transform the image of Africa through their creativity and vision. The nominations for the awards will be announced on 16 April 2014.
L-R: Desmond Golding, Alex Okosi and Conor McQuaid Picture credit: Al Nicoll
Image of
Road to MAMA events
The awards will be preceded by three Road to MAMA events in Durban, South Africa, Lagos, Nigeria and Nairobi, Kenya, building up to the main show, featuring MAMA nominees alongside the most current local artists and DJs. The events will take place during April and May 2014.
“In each generation there are a handful of artists who leave a transformative mark, and the MTV Africa Music Awards most certainly celebrates those artists who are at the cutting-edge of the thriving music industry here on the African continent. As a brand, Absolut has continuously pushed the boundaries of contemporary culture through creative collaborations with artists such as Andy Warhol, Spike Jonze and Swedish House Mafia. So we are thrilled to be associated with these awards that celebrate artists who define and transform the musical zeitgeist of Africa,” commented Conor McQuaid, managing director, Pernod Ricard South Africa.
The 2014 awards are open to all artists whose music videos have been accepted for airplay on MTV Base or MTV during the qualifying period 20 March 2013 to 19 March 2014.
For more information on the MTV Africa Music Awards KwaZulu-Natal, go to www.mtvbase.com.
